Customer & Discovery

Story map

Hierarchical visualization of user activities and stories.

What it is

Organizes high-level activities, user tasks, and detailed stories along a backbone and releases. Makes a sprawling roadmap legible at a glance.

Concrete example

Wall of sticky notes with top row “Find job → Schedule → Dispatch → Invoice” and stories stacked below for each.

When to use it

Multi-quarter initiatives, replatforming, or when the backlog has lost its narrative shape.

What Product Joi delivers

Story map: backbone activities, user tasks, story rows, MVP cut-line, and 2–3 release slices.

  • Turnaround

    48 hours

  • Format

    Decision-first doc

  • Reviewed by

    Senior product lead

Ready for a story map in 48 hours?