Artifact library
Every artifact a product leader actually ships.
6 categories. 44 artifact types. Each one with a definition, a real-world example, and a 48-hour delivery option via the unlimited Product Joy subscription.
6 artifacts
Strategic Foundations
The thesis layer. The artifacts that decide what you are betting on, who you are for, and how the product wins.
See all 6 →Product vision
Concise statement of the future state and purpose of the product.
Product strategy
High-level plan for how the product will win and allocate bets.
Business case
Justification for investing in a new product or initiative.
Product goals & success metrics
Target outcomes tied to business and user value.
Business model & pricing model
How the product makes money and delivers value.
Competitive landscape & positioning
How your product compares to alternatives.
10 artifacts
Customer & Discovery
Hearing the market clearly enough to bet with conviction. The artifacts that turn calls, tickets, and analytics into real opportunities.
See all 10 →Customer needs / insights report
Synthesis of qualitative and quantitative research.
User personas
Archetypes of key user segments.
Buyer personas
Archetypes of economic decision makers.
Jobs-to-be-Done (JTBD) statements
Formal descriptions of underlying customer “jobs.”
Problem definition / opportunity brief
Tight articulation of a specific problem worth solving.
Customer journey map
Visualization of end-to-end customer experience.
User flow / task flow
Step-by-step sequence of actions for a specific task.
Story map
Hierarchical visualization of user activities and stories.
Research plan
Plan for upcoming discovery work.
Research debrief / readout
Summarized findings from a research cycle.
6 artifacts
Planning & Prioritization
Sequencing the work so the team ships outcomes, not just features. Roadmaps, release plans, prioritization frameworks, backlogs, and OKRs.
See all 6 →Product roadmap
Time-sequenced view of major initiatives and bets.
Release plan
Plan for a specific release or version.
Prioritization framework / scorecard
Method used to rank work.
Product backlog
Ordered list of all work items for a product.
Sprint backlog
Selected subset of items for a sprint.
OKRs / outcome plan
Formalized objectives and key results for the product.
9 artifacts
Requirements & Design Collaboration
The artifacts engineering and design need to ship without rework. Decision-first PRDs, briefs, stories, and structural design.
See all 9 →Product Requirements Document (PRD)
Detailed specification of a product or feature.
Feature brief / one-pager
Lightweight variant of a PRD.
User story
Short statement of user need and value.
Acceptance criteria
Conditions that must be true for a story to be done.
Epics
Large bodies of work composed of multiple stories.
Non-functional requirements (NFRs)
Constraints on performance, security, reliability, etc.
UX wireframes / low-fi mockups
Structural layout of a screen or flow.
Prototypes (clickable or coded)
Interactive model of proposed UX.
Information architecture map
Structure of navigation and content.
8 artifacts
Delivery, Analytics & Go-to-Market
Shipping is the start, not the finish. The artifacts that turn a release into adoption, learning, and pipeline.
See all 8 →Release notes
Summary of changes shipped to users.
Launch plan / GTM plan
Cross-functional plan for a launch.
Sales enablement deck / battlecard
Guide for sales to position the product.
Training & onboarding guides
Documentation for internal teams or customers.
Metrics dashboard / product analytics view
Live view of key product metrics.
Experiment plan
Definition of an A/B test or experiment.
Post-launch report / experiment readout
Analysis of impact after launch or test.
Status reports / stakeholder updates
Periodic communication about progress.
5 artifacts
Operating Model & Supporting Artifacts
The product organization as a system. Principles, definitions, registers, and operating manuals that make the work repeatable.
See all 5 →Product principles
Guiding rules for decisions and trade-offs.
Definition of done / quality checklist
Shared criteria for calling work complete.
Risk register / assumptions log
List of key risks and assumptions.
Stakeholder map & RACI
Who is involved and how.
Product ops / workflow docs
How the product process runs.