PRD+9pp in 9 weeks
Problem
Onboarding flat at 24% activation
Cut wizard from 7 steps to 2.
Metric · ActivationSample artifact
Now accepting two new SaaS clients this quarter
Product strategy on subscription.
For SaaS teams that need roadmap clarity, stronger product decisions, and AI direction tied to real business outcomes — without hiring a full-time product executive.
Pause or cancel anytimeAsync by defaultOne active request at a timeFixed pricing
A typical week of requests
See all services →Roadmap resetPRD writingBacklog refinementCustomer interview synthesisKPI designLaunch planningAI feature framingPrioritization workshopProduct ops templatesBoard-ready product briefCompetitive analysisActivation improvement planPricing & packaging supportSales enablement briefOperating model docDecision log
How it works
One request at a time.
One clear priority at a time.
01
Subscribe
Pick a plan. Onboard in a day. No SOWs for the main offer.
02
Submit requests
Queue unlimited requests. We work one at a time, in your priority order.
03
Get strategic output
Decision-first artifacts tied to a metric. Weekly cadence note. Visible scorecard.
Why Product Joy
Three things SaaS leaders actually want.
Growth
Product work tied to ARR.
Every request links to NRR, activation, retention, win rate, or CAC payback. If it does not move a number, we do not ship it.
Clarity
One thesis ends roadmap churn.
We replace sales-led prioritization with a written thesis your team can defend in a board meeting and a sales call.
Credibility
Investor-grade logic, not slideware.
Decision-first briefs. Visible scorecards. Kill criteria. Weekly cadence notes. Proof your board can read in five minutes.
What you can request
The work an embedded product leader actually does.
Six categories. Dozens of artifact types. All decision-first. All tied to a metric on your scorecard.
Strategy
- Product thesis
- Annual roadmap
- AI opportunity map
- Prioritization frameworks
Discovery
- Interview guides
- Synthesis
- JTBD mapping
- Problem framing
Delivery
- PRDs
- Epics
- User stories
- Acceptance criteria
Growth & analytics
- KPI scorecards
- Instrumentation plans
- Funnel analysis
- Cohort design
Go-to-market
- Launch plans
- Packaging support
- Sales enablement briefs
- Positioning
Operating model
- Decision logs
- Intake templates
- Meeting cadences
- Operating model docs
Recent work
Decisions, not deliverables.
AI opportunity brief−5 days
Problem
Chatbot did not move metrics
Pilot dispatch route AI for first-week ops accounts.
Metric · TTFVSample artifact
Strategy memo+8pp over two quarters
Problem
Three product lines, no shared thesis
Three bets, one shared metric: NRR.
Metric · NRRSample artifact
Executive briefEndorsed
Problem
Board needed a reset narrative
One-page memo: thesis, proof, kill criteria.
Metric · Board confidenceSample artifact
Who it's for
Built for some teams. Honestly not for others.
Strong fit
- SaaS teams with product-market fit but stalled momentum
- CEOs or GMs needing sharper product direction
- PE-backed platforms needing a product reset
- Teams that tried AI but failed to move core metrics
Not a fit
- Pre-PMF startups with no users to learn from
- Teams seeking full-time embedded daily standups
- Orgs wanting unlimited simultaneous work streams
- Companies that just want a 'we have AI' checkbox
Pricing
Fixed pricing. Clear scope. Pause anytime.
Subscription
Most teamsProduct Joy Subscription
$4,995/ month
- One active request at a time
- Unlimited queued requests
- 48–72h target turnaround
- Weekly cadence note
- Scorecard tracking
- Pause anytime
Reset
Conviction Sprint
$30,000/ 2–4 weeks
- Executive interviews
- Customer & market diagnosis
- Product thesis
- AI opportunity framing
- Thin-slice recommendation
- 90-day proof plan + scorecard
What clients say
"We replaced quarterly slide theater with one written thesis. Sales stopped fighting the roadmap inside a month."
"I bought it expecting PRDs. The unlock was the weekly cadence note — my board now reads three pages instead of thirty."
"Honest framing of where AI moves the numbers. Killed our chatbot. Shipped one workflow. TTFV down five days."
One thesis. One queue.
One clear path to proof.
If your AI launch did not move activation or retention, the problem is probably not engineering. It is the thesis.