Services
Everything an embedded product leader ships.
Six categories. Dozens of artifact types. All decision-first. All tied to a metric on your scorecard.
Strategy
The thesis layer. What we are betting on, what we are deferring, why now.
Product thesis
One-page operating belief that aligns sales, product, and engineering.
Annual roadmap
Three bets per year, sequenced into thin slices with kill criteria.
AI opportunity map
Workflows where AI moves a metric, ranked with feasibility and confidence.
Prioritization frameworks
Frameworks tuned to your stage, ARR, and customer concentration.
Discovery
Hearing the market clearly enough to bet with conviction.
Interview guides
Hypothesis-driven guides for churn, activation, ICP, or pricing research.
Synthesis
Themes, root causes, and decision recommendations from your call transcripts.
JTBD mapping
Job, struggle, force-and-anxiety map for the segments you actually win in.
Problem framing
Tight problem statements your team can prioritize against.
Delivery
The artifacts engineering and design need to ship without rework.
PRDs
Decision-first PRDs with objective, metric, expected lift, risks, acceptance criteria.
Epics
Sliced into thin slices that each prove or disprove a hypothesis.
User stories
Acceptance criteria written in the language your QA already uses.
Acceptance criteria
Crisp, testable, and reviewable in under five minutes.
Growth & analytics
Make outcomes observable.
KPI scorecards
Baseline, target, current, expected lift, kill criteria — for every initiative.
Instrumentation plans
Event spec, ownership, QA plan, dashboard mockup.
Funnel analysis
Where the cohort drops off and what to ship to fix it.
Cohort design
Cohorts that match the way your CFO and board think.
Go-to-market
Launches that move pipeline, not just press.
Launch plans
Internal alignment, CSM enablement, packaging, and metrics for go-live.
Packaging support
Tier structure, add-on logic, usage-based mechanics.
Sales enablement briefs
Battlecards and discovery guides for AEs.
Positioning
One-page positioning your CMO can defend in front of customers.
Operating model
The product organization as a system.
Decision logs
Visible record of bets made, evidence, and outcomes — for board and team.
Intake templates
Sales and CS request intakes that produce real prioritization signal.
Meeting cadences
Weekly, monthly, and quarterly rhythms that respect calendars.
Operating model docs
Roles, decision rights, RACI for product across squads.