What it is
Includes target personas, key benefits, pricing, and competitor comparison. The artifact AEs actually pull up live in a deal.
Concrete example
10–15 slide deck plus a 1-page battlecard summarizing “why we win vs. X.”
When to use it
After positioning changes, after a competitor moves, or when win rates against a specific competitor slip.
What Product Joi delivers
Battlecard set: target persona, discovery questions, value proof points, objection handling, competitive comparison, and pricing guidance.
Turnaround
48 hours
Format
Decision-first doc
Reviewed by
Senior product lead