8 artifacts
Delivery, Analytics & Go-to-Market
Shipping is the start, not the finish. The artifacts that turn a release into adoption, learning, and pipeline.
Release notes
Summary of changes shipped to users.
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Launch plan / GTM plan
Cross-functional plan for a launch.
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Sales enablement deck / battlecard
Guide for sales to position the product.
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Training & onboarding guides
Documentation for internal teams or customers.
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Metrics dashboard / product analytics view
Live view of key product metrics.
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Experiment plan
Definition of an A/B test or experiment.
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Post-launch report / experiment readout
Analysis of impact after launch or test.
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Status reports / stakeholder updates
Periodic communication about progress.
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