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Weekly notes · demo

Decisions, progress, risks, next step.

The cadence note. Skimmable in two minutes. Forwardable to your board. Sample content shown.

Week 14 — current

Replace 7-step onboarding wizard with 2-step setup + in-product checklist.

Decisions

  • · Replace 7-step onboarding wizard with 2-step setup + in-product checklist.
  • · Move PRD review to one 30-min sponsor call instead of async thread.

Plan

  • · Lock onboarding PRD by Friday.
  • · Begin synthesis on 14 churn interviews.

Progress

  • · PRD draft complete; activation event spec attached.
  • · Instrumentation plan delivered and accepted.

Problems

  • · Two days lost waiting on activation-event clarification.

Risks

  • · Sales-assist accounts may need wizard bypass.

Next step

Sponsor call Thursday; PRD locked Friday; synthesis kickoff Monday.

Recent decisions

  • Replace 7-step wizard with 2-step setup + checklist.

    Step-4 drop-off = 38% of trial losses.

  • Define activation as 3 of 5 events within 7 days.

    r=0.71 with day-30 retention.

  • Pilot AI route-suggestion for new ops accounts.

    78% precision on hold-out; 41% of TTFV variance.

Open risks

  • Activation event definition unresolved · Medium

    Blocks PRD lock. Sponsor decision needed.

  • Sales pressure on backlog · Medium

    Three sales-driven asks competing with thesis bets.

  • Data backfill capacity · Low

    Data team has limited Q3 cycles for 90-day backfill.