Scorecard · demo
Proof over opinion.
Every objective. Every metric. Every kill criterion. This is sample data — your real scorecard looks just like this.
Trial-to-paid %
Lift trial-to-paid conversion
Baseline
12%
Current
13.4%
Target
17%
+5ppLina Park, CPO
Kill criteria: If <14% by week 6, revisit thesis.
Logo retention %
Reduce logo churn
Baseline
89%
Current
89.6%
Target
93%
+4ppMarcus Hill, CRO
Kill criteria: If churn drivers are pricing, escalate to CEO.
TTFV (days)
Reduce time to first value
Baseline
14
Current
12
Target
8
-4 daysAvery Chen, CEO
Kill criteria: If AI route accept rate <30%, kill pilot.
NRR %
Lift NRR via usage tier
Baseline
104%
Current
104%
Target
112%
+8ppMarcus Hill, CRO
Kill criteria: If <2% of accounts opt in by week 8, repackage.