What it is
Summarizes problem, solution options, market size, expected impact, costs, and risks. Used for portfolio decisions and capital allocation conversations.
Concrete example
Slide deck showing TAM/SAM/SOM, revenue forecast, key assumptions, and a simple NPV vs. alternative investments.
When to use it
Before greenlighting a new product line, a major platform investment, or a significant team hire.
What Product Joi delivers
A decision-ready business case: problem, sized opportunity, three options compared, recommendation, expected lift, risks, and kill criteria.
Turnaround
48 hours
Format
Decision-first doc
Reviewed by
Senior product lead