Product strategy

Who we are for Small operator-led trade contractors growing from 1 → 10 person teams. Decision-maker is the owner-operator. Buys when payroll and dispatch friction starts eating their nights. Promise "From quote to invoice without leaving the truck." We compress the operational loop so owner-operators can run a 10-person team without back-office. Where we win - Speed-to-setup. Trial-to-paid hinges on getting first dispatch out in under 7 days. - Speed-to-resolution. Renewal hinges on resolving a payroll or invoice issue in under 1 day. - Mobile-first field UX. Competitors are desktop-first; our buyers live in trucks. Where we won't play - Enterprise fleets (> 50 vehicles). Sales cycle and compliance burden eat margin. - Pure CRM. Don't compete with Salesforce or HubSpot. - White-label / OEM. One-off engineering kills focus. How we win (the three bets) 1. Dispatch AI — collapse speed-to-setup. 2. Renewal-risk workflows — collapse speed-to-resolution. 3. Partner network — change the acquisition mix toward operators who already trust a partner. What we measure - Activation: 3 of 5 events in 7 days. - TTFV: signup → first dispatch completed. - NRR: net revenue retention by cohort. - Acquisition mix: % of new logos from partners. What we're not measuring - Vanity adoption metrics (DAU, MAU). Not predictive in our cohort. - Feature usage breadth. Buyers care about three workflows working flawlessly, not breadth. How this gets used This memo anchors the FY26 roadmap, OKR cascade, and sales-pitch revision. Re-litigated only at the next exec offsite — not in every sprint planning.