6 artifacts
Strategic Foundations
The thesis layer. The artifacts that decide what you are betting on, who you are for, and how the product wins.
Product vision
Concise statement of the future state and purpose of the product.
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Product strategy
High-level plan for how the product will win and allocate bets.
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Business case
Justification for investing in a new product or initiative.
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Product goals & success metrics
Target outcomes tied to business and user value.
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Business model & pricing model
How the product makes money and delivers value.
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Competitive landscape & positioning
How your product compares to alternatives.
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