What it is
Defines outcome measures (activation, retention, NRR) and how they ladder to company OKRs. Keeps the team honest about whether the work is moving anything.
Concrete example
One-pager listing 3 product goals (e.g., “increase 90-day retention to 60%”), each with metric definition and owner.
When to use it
At the start of a quarter, before kicking off a major initiative, or when the team can't agree on what success means.
What Product Joi delivers
A 1-page goals doc: 3 measurable goals, metric definitions, current baseline, target, owner, and the company OKR each one ladders to.
Turnaround
48 hours
Format
Decision-first doc
Reviewed by
Senior product lead